Mission: We want to help our customers portray a positive self-image and mindset through high quality, unique and comfortable clothing and apparel.
Vision: To be the "I have to get that!" brand.
Purpose: We will help change the lives of underprivileged children and those suffering from situations of broken families by donating $2 from every sale to a local charity.
STORY: Tired of conceding to everyone else's rules, expectations and perspectives of what life should be, two young business partners in a creative and marketing firm in Baltimore, an entrepreneur, and a seasoned business owner, with loads of ambition and a sick work ethic, decided to take things into their own hands. The way they see it, people have the power to get what they want if they set their own rules. In other words, those who set policy determine outcome. They believe that the way you present yourself to the world can make or break what you get from it. With a passion for mixed martial arts, fashion and making the world a better place, these visionaries are on a mission to make new leaders out of old followers.